sanghamitra yoga

Brand Identity, Print, Digital, & Apparel

Sanghamitra Yoga is a unique style of yoga that combines both Western and Eastern methods. This practice is designed to provide practitioners with a comprehensive approach to physical and mental wellbeing, incorporating the best of both worlds.

The name Sanghamitra comes from Sanskrit, meaning "friendly union." This name reflects the intention of the practice, which is to create a harmonious union between body, mind, and spirit. By integrating both Western and Eastern methods, Sanghamitra Yoga seeks to provide a well-rounded and transformative practice that supports practitioners in achieving their highest potential.

The final logo I created for Sanghamitra Yoga incorporated a lotus flower symbol to represent purity, enlightenment, and growth. The circular pattern of the lotus petals created a sense of harmony and balance, while the soft purple, turquoise, pink, and light blue color palette evoked calmness and tranquility. The font used in the logo was simple yet elegant, reflecting the company's values of simplicity and invitation. The design was scalable and versatile, suitable for use on all types of yoga products. Overall, the logo represented the company's commitment to holistic health and wellbeing with a modern twist, inviting customers to join the Sanghamitra Yoga community.