arena nightlife

group

Brand Identity, Print, Digital, Packaging

Arena Nightlife Group is a California-based ownership group that manages a portfolio of nightclubs and lounges. Their venues offer diverse entertainment options, including music played by skilled DJs from various genres. It's worth noting that when it came to branding, Arena Nightlife Group faced a unique challenge. They needed to create two separate brand identities for their Arena Los Angeles and Arena San Francisco locations, each reflecting the distinct culture and vibe of each city.

To tackle this challenge, I was hired to carefully consider the unique features of each location. I worked closely with the management team to develop two different brand identities that reflected the personalities of both venues.The final designs for both locations were achieved through a collaborative process that involved input from the management team, staff, and customers.

The result was two distinct brand identities that captured the essence of each location while still maintaining the core values of Arena Nightlife Group. Overall, the branding efforts of Arena Nightlife Group demonstrate their commitment to providing exceptional experiences that are tailored to the unique preferences and cultures of their customers. Their slogan, "I do it for the ratchets," reflects their dedication to creating an inclusive and fun atmosphere for all party-goers.