set sail behavior consultants

Brand Identity, Stationery, & Website Development

Set Sail Behavior Consultants was created in direct response to clinicians seeing very similar issues across ABA companies - a lack of individuality of goals and procedures and a lack of cultural or familial sensitivity to their clients. At Set Sail, they recognize that the family is the expert on the individual. Their job is to empower families to navigate the current that is their everyday lives. They will carefully assess the immediate and future needs and provide supports that are anchored in compassion to improve the everyday lives of their clients and their families.

I was responsible for the overall creative direction of the branding. The goal was to make the branding welcoming, soothing, calming, and nautical. On top of that, I had to convey the message as starting somewhere, and helping you navigate through the current.